Massey Ferguson, a worldwide brand of AGCO, is one of the leading and most recognisable tractor brands in the world. Their design and brand language are clear, and their manufacturing process is of high quality. This quality in design has been recognised with the announcement that the highly efficient and comfortable MF 8S is the winner of the Farm Machine 22 Award for tractors in the 180hp to 400hp category. TYRI are proud to have played a part in the creation of this Tractor in the design, development and manufacture of the unique headlights and work lights integrated into the machine.
Farm Machine, formerly known as Machine of the Year, is one of the most coveted awards in the agricultural engineering industry. This award is the latest is a plethora of awards achieved by this machine having already been awarded Tractor of the year in 2021, Red Dot Product Design award 2021, and AE50 Award 2021.
TYRI was involved from the start of the project, developing the lighting, ensuring it added value and increased the overall user experience of the tractor. The requirement was to produce quality headlights and work lights both in halogen and LED with an “automotive style” look. The lighting would be part of the brand-based communication in the tractor series’ design. To make this possible, TYRI was consulted early in the process and frequent reconciliation meetings were held to continue to work closely with the design team at Massey Ferguson.
– The close dialogue with industrial and CAD designers at Massey Ferguson was crucial to achieving the goals set out in this project. The desired design in combination with the technical conditions must be compatible for a successful project and then there must be a close dialogue between the various sub-projects. A simple example is that physically a certain amount of space is required for the lamp to produce a certain amount of light, says Per-Arne Torstensson, Senior Optical Engineer at TYRI.
Massey Ferguson is known for its brand promise to the end customer, to always deliver the highest possible quality and user experience. This includes function as well as safety and comfort. Lighting is an important part of all these factors. In addition, creating a design that strengthens the brand and recognition is a challenge. The optical solutions must meet the specification parameters that are set and adapted to the desired design preferences.
– A tractor usually has many lights, which often have different properties and different light distribution patterns. Despite different characteristics, the lamps must still work together to achieve optimal light distribution around the vehicle. It is a complex task to make this work, and it is this knowledge that TYRI offered Massey Ferguson. Effective lighting on a heavy vehicle is crucial for both safety and productivity.
Sibylle Naumann-Edgren, Area Sales Manager at TYRI stated, “Our sincere congratulations to Massey Ferguson on being awarded the prestigious Farm Machine 22 award. It’s fantastic news and highlights the efforts and hard work of everyone working on this project leading towards this great accomplishment. We as the TYRI team are thankful and humble at Massey Ferguson’s confidence and trust in us to deliver a part of this amazing machine.”